IMG Launches #Knowvember Campaign to Educate Consumers on International Medical Insurance as Holiday Travel Season Nears

Nov 15, 2016

INDIANAPOLIS (Nov. 14, 2016) — International Medical Group® (IMG®), a leader in global benefits and assistance services, recently launched its #Knowvember social media campaign to highlight the importance of international medical insurance as groups, families and individuals gear up for holiday travel.

“With so much going on during the holiday season, it can be easy to overlook purchasing coverage,” said IMG Vice President of Marketing Katherine Aguirre. “The purpose of our campaign is to educate consumers on the types of international medical insurance available, dispel common misconceptions and help international travelers plan ahead for a safe holiday season.”

Throughout the month of November, IMG is publishing articles related to these topics on its Facebook page. The featured articles include:

  • Top 5 Reasons People Don’t Purchase International Medical Insurance – And Why They Need To
  • How to Read an Insurance Policy
  • Wanderlust Lifestyle: How This Couple Left Their Jobs to Travel the World
  • 3 Ways IMG Can Help You Travel Safer and Smarter
  • What to Do and Not Do Before Traveling Internationally

“As more international travelers look to social media for inspiration and tips, we want to make it easier for them to access and share these articles with their family and friends,” Aguirre said. “Using Facebook to publish our content allows us to reach thousands of people who are likely to travel internationally during the holidays and beyond.”

About International Medical Group

For more than 25 years, International Medical Group — headquartered in Indianapolis, Indiana, U.S.A. — has provided global benefits and assistance services to millions of members in almost every country. We're committed to being there with our members wherever they may be in the world, providing them Global Peace of Mind®. With 24/7 worldwide assistance and medical management services, multilingual claims administrators and highly trained customer service professionals, IMG delivers the insurance products international members need, backed by the services they want. IMG's global family of companies includes Akeso Care Management®, IMG Europe Ltd., Global Response Ltd., IMG-Stop LossSM and International Medical Administrators, Inc. For more information, please visit